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The founder members of Value Plus have experience working with some of the leading Global IT companies for their lead generation initiatives. The experience encompasses running lead generation campaigns for business applications and technology companies including but not limited to Enterprise applications, Analytic solutions, Consulting, Business Enterprise Prospecting Solutions for IT Companies.

The experience covers engagements targeted at various industries including Manufacturing, BFSI, Telecommunications, Life sciences, in different geographies such as India, APAC, USA, Europe and Australia

Consultative “lead generation” for a Leading Analytics company in India.

The campaign was targeted at the BFSI sector in India. It involved consultative lead generation for one of our clients identified service.

We introduced the service to more than 70 organizations during the campaign.

Highlight of the activity was the lead generation being targeted at a very narrow database. The campaign delivered more than 25 qualified and facilitated leads with a hit ratio above 30%, within a span of 4 months. Leads were from top organizations in the Banking (Private as well as Public segment), Insurance (General as well as Life segment), and Asset Management industries.

The campaign concluded on a high note where more than 20% of the leads were in the final stages of closure for our client.

Global “lead generation” for a leading Indian Global IT company

The campaign was targeted at the telecom sector in US, Canada and Europe for Business transformation services.

The lead generation was focused on a list of named accounts. During the campaign we spoke to decision makers from more than 90 organizations in all the 3 geographies. The campaign was concluded within 3 months with a total of 28 qualified and facilitated leads.

Experience Matrix


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