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Identifying the right set of suspects is the first step to “qualified” lead generation. We help our clients in developing customized lists for their marketing and sales initiatives. List development for lead generation campaigns is based on a set of parameters the client provides us. These parameters are namely industry, region, revenue bracket, key contacts, and any other specific parameters defined by the client.

Under this profiling we unearth comprehensive about the prospects/competitors eco-system. We gather information about the IT landscape, current IT vendors, planned investments, financial status, key decision makers and much more.

This type of profiling is extremely useful in carving a list for a targeted lead generation campaign. On many occasions relevant information on the prospects IT landscape can go a long way in determining the success of a lead generation campaign. Our campaign specific profiling helps us to have a needle sharp focus with the database and hence spell huge success when it comes to the lead generation campaigns.

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