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Value Plus has a comprehensive lead generation methodology based on industry best practices

  • Orientation phase
  • List Build
  • Training on the service offering & Mock sessions
  • Lead generation calling
  • Call monitoring and periodic internal reviews
  • Periodic client reporting
  • Lead facilitations (Conference call/Face to face appointments)
  • Lead Nurturing and progression
  • Follow-ups


Qualification of a lead before the handover is of paramount importance.

Our focus with lead generation campaigns is on providing only qualified leads. We talk to the RPCs to gather necessary information on the prospect organizations eco-system. We gather relevant information about their IT landscape, necessary budget approvals and the decision making process. With our lead handovers we ensure that we set-up calls with the decision makers only. We make sure that purpose of the call is rightly understood and both our client and the prospect organizations are properly introduced to each other even before they get on the call.


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