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A company's lead generation efforts and its approach to dealing with leads can significantly impact its success in the marketplace. We at Value Plus have a niche in “qualified lead generation”. We work hand in hand with our client teams in helping them build and maintain a successful sales pipeline. Our focus is on providing successful hot opportunities to our clients so as to help their sales teams in focusing on closures and thereby improving on the conversion ratio.

With our lead nurturing and progression our clients ensure that many of the long term opportunities are not missed because of improper follow-up. The prospects need to be updated every time with the proper information about our clients. On the other hand our clients also need to be updated with the relevant “business intelligence” about the decision making and selection process with the prospects they engage into with our leads.

Business Intelligence for Leads
  • Summary of the target company’s initiative, growth opportunity and buying need/pain area.
  • Summary of the compelling reason the target company has for looking for a partner/service/solution/consulting.
  • A key issue summary which details the parameters the target company will evaluate when they select the partner.
  • Summary of the decision making process.
  • Timeframe when the target company would like to make a decision, and when they will implement/engage.
  • Information on whether the target company has initiative/s on hand.

Lead Qualification Important Aspects

  • RPC who has a relevant decision making influence
  • A specific initiative
  • Budget and Implementation Time frame
  • Pain Area Identification
  • Evaluating competitive vendors
  • Client Ecosystem

Fortune 500 C Level Appointment setting aims at setting business meetings with C Level Executives in large global, multinational and local organizations. C Level executives are exclusively the MD, CEO, COO, CIO, CFO, Strategy Head, CTO, Director, Chairman and President only. Hitting at the top is beneficial, however success largely depends upon the purpose of the meeting. If the purpose is fundamentally strong then output depends upon the process.

The process for C Level Appointment Setting is highly specialized and requires a lot of patience and perseverance. It requires multiple aspects to be accurate an fall in place at the same time. VALUE PLUS specializes in C Level appointment setting and has facilitated more than 100 such meetings in India itself.

VALUE PLUS’ Involvement in C Level Appointment Setting

  • Positing
  • Positioning
  • SLA Definition
  • Approach, Framework & Qualification
  • Market Identification
  • E-Marketing Content
  • Effort Estimation
  • Database
  • Process Implementation (Appointment Scheduling)
  • Appointment Facilitation
  • Pipeline Management
  • Nurturing and Progression
  • Profiling (Closure Oriented)
  • Broad Basing (For Closure)
  • Closure Meetings

VALUE PLUS is involved and plays an important role right from beginning of the process to the deal closures. In the end our endavour is to match two things for our client and us- A) Defined SLAs b) Facilitated Meetings

Reach Out to us for your “C” Level Appointment Requirements.


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